Apple shares fell 9% close-to-close around the call, from $333.43 to $303.42, despite record quarterly results. Revenue rose 16.4% year over year to $109.42B, and GAAP earnings per share rose 28.7% to $2.02, about 7% above the consensus of $1.89. Investors sold because management guided to a sharp slowdown: September-quarter revenue growth of 9% to 11% year over year, and gross margin, the share of revenue left after direct production and delivery costs, slipping to 47% to 48% from 50.1% this quarter, squeezed by surging memory chip costs and tight component supply.
Questions and answers
What did Apple report for Q3 2026?
Revenue: $109.4B; Services: $30.7B; Net income: $29.8B.
How did Apple shares react?
Down 9.0%: from the close on Jul 30, 2026 (before call day) to the close on Aug 3, 2026. That is #8 of 8 companies this season.
What is in the full report?
Takeaways from the whole brief, Management commentary, Guidance quality, Capital allocation, Accounting quality, Quarter-to-quarter continuity, Earnings scorecard, Analyst Q&A, Management tone.